Symmetric Media

If you have spent time in online marketing, then the topic of Search engine optimization (SEO) would have definitely caught your attention. And these days no discussion of SEO is complete without a mention of Google. This article provides a brief description of how the Google search results vary with  your sites PageRank ™ algorithm value. I am not an expert on search engines (which is bad news). The good news is that we know enough to describe Google Page Rank in relatively simple terms . So lets get started:)

Quick Introduction to SEO (Search Engine Optimization)

To put it Simply,  SEO is the process of optimizing your website for search engines (like Google). By the term “optimizing”, I mean try to do some improvements in the website so that searches for specific phrases rank your website higher in search results than the other websites. There are plenty of good reasons for you to rank higher, but for businesses, the main reason is to generate good leads for your product/service. Millions of people use Google every day looking for a product, service or information.

Some of these people could be potential customers looking for your particular product. There are two ways for you to appear on the results page when users are doing a search. The first is paid advertising (I’ll talk about this in a future article) and the second is what is known as “organic” (or “natural”) search. The natural search results are listed free and depend on how Google estimates the relevancy and credibility of your website.

The natural search results are my favorite type, they’re free, and often works better than paid advertising. I compare this to the difference between getting mentioned in a magazine article and the purchase of an advertisement in the journal itself.

If you can rank high in free search results (organic). It’s a good way to grow your business and find new clients.saying that, how do you get all this free publicity and effective search engine Rankings? Well, you need to understand the Google algorithm and how it determines who gets to the top of the list.